Las Vegas’ convention industry re-opening signals a long-awaited return to live trade events in the US, driving economic recovery, innovation and connection with safety prioritized
Las Vegas, NV — March 18, 2021 – Informa Markets’ World of Concrete (WOC) will be the first large
show to return to Las Vegas June 8-10 at the Las Vegas Convention Center (LVCC), pending the imminent
approval of the Large Gathering Certification by the Department of Business and Industry. World of
Concrete also represents the first large-scale trade show to return to the U.S. market since the
pandemic brought in-person meetings to a halt. On the heels of Nevada Gov. Steve Sisolak increasing
large gatherings capacity to 50 percent, the Las Vegas Convention and Visitors Authority (LVCVA) and
Informa Markets, the destination’s largest trade show organizer, are partnering to bring meetings and
conventions back to Las Vegas, igniting the start of a safe economic recovery for the many industries
and communities their platforms serve.
Nevada’s new directive requires meetings, trade show and entertainment venues to certify through the
state’s Department of Business and Industry that they will follow the state’s health and safety
requirements and protocols and adhere to the prevention principles that have remained consistent:
maintain safe social distancing, wear face coverings and practice good hygiene and cleaning measures.
“Las Vegas has been the top convention and meetings destination for many years. We pride ourselves
on providing the best facilities, the best service and now, the safest,” said Gov. Sisolak. “We’ve been
cautious, but very focused on reopening Las Vegas in the safest way possible for you, our treasured
customers, our valued employees and our entire community. With great confidence in the efforts made
by our resorts, convention centers and meeting hosts, I say… welcome back! The greatest place to do
business in the world is even better.”
Informa Markets creates platforms for a wide range of industries to connect, innovate and do business.
As industries and economies around the world look for opportunities to recover in the wake of the
COVID-19 pandemic, exhibitions provide the ideal platform to rebuild communities and revive local
In addition to WOC, Informa Markets will also host the following trade shows in Las Vegas, with plans to
return other keystone events throughout the rest of the year.
• Vegas Cosmetic Surgery (June 2021)
• The International Surface Event (June 2021)
• WasteExpo (June 2021)
• The Aesthetic Show (July 2021)
• Inside Self Storage World Expo (July 2021)
• MAGIC Fall (August 2021)
• International Roofing Expo (August 2021)
• Licensing Expo (August 2021)
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• SupplySide West & Food Ingredients North America (October 2021)
• International Sanitary Supply Association Expo Show North America (November 2021)
Core to Informa Markets’ return to the show floor is its commitment to safety. This is not conceptual for
the global platform organizer—it has successfully and safely hosted several events in Asia under an
industry-wide, medically-vetted approach to health and safety known as the All Secure Guidelines, and
in February 2021, they hosted their first stateside micro event, ‘MAGIC Pop Up Orlando’, which also
used the All Secure as a guide. The pop-up exceeded attendance expectations, which prioritized safety
measures like mask wearing, temperature checking, widened aisles, and hand sanitizing stations to
preserve the health and safety of all guests.
The LVCC has a similarly safety-focused approach, having been awarded the Global Biorisk Advisory
Council (GBAC) STAR facility accreditation by ISSA, the world’s leading trade association for the cleaning
industry and considered the gold standard for safe facilities. In addition to their accreditation and the
convention industry’s All Secure measures, Las Vegas resort partners also continue to meet and exceed
guidelines mandated by state and county leaders and health officials with a comprehensive approach to
implementing stringent “Vegas Smart” health and wellness protocols throughout the destination.
“We are thrilled to be welcoming World of Concrete exhibitors and attendees back to Las Vegas as our
first major convention to return to our destination,” said Steve Hill, president and CEO of the LVCVA.
“We greatly value our long-standing partnership with Informa Markets and their shared commitment to
health and safety protocols to ensure a safe, trusted and “Only Vegas” experience for their attendees.”
“We are deeply appreciative to Governor Sisolak, the State of Nevada’s Department of Business and
Industry, Clark County and the Southern Nevada Health District for their leadership, oversight and hard
work needed to allow conventions such as World of Concrete to safely reconvene,” Hill concluded.
“As we return to the in-person experiences our customers crave, it’s critical for us to collaborate with
industry partners to ensure that our communities can re-connect in meaningful and secure ways. We
have a clear and vetted industry-wide set of health and safety measures known as the All Secure
Guidelines to guide us as we return those experiences to Las Vegas, ensuring the same rigorous
approach to health and safety at all our events,” said Kevin Thornton, VP, Operations at Informa
Markets. “The LVCC is a state-of-the-art facility that prioritizes safety and success with the same
enthusiasm we do. Through our collective efforts, live events will be able to run safely, signaling a real
economic restart for the many communities we serve, as well as the Las Vegas economy.”
The LVCC campus is poised to welcome business travelers back with robust new offerings
including the 1.4 million square foot, state-of-the-art West Hall expansion that will debut in conjunction
with World of Concrete. The $989 million addition joins the existing 3.2 million square foot campus.
Finishing touches continue on the Convention Center Loop, an underground tunnel system that will
transport meeting attendees throughout the entire campus in Tesla vehicles, free of charge. The LVCVA
also recently acquired the Las Vegas Monorail, preserving this important transportation solution for
meeting attendees. Both systems will be operational for events beginning in June and will adhere
to strict health and safety protocols.
Las Vegas relies heavily on the meetings and conventions industry, which represents $11.4 billion in
economic impact to the destination. Trade show organizers like Informa Markets meaningfully support
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resorts and convention centers, as well as local small businesses and vendors including security
providers, food and beverage outlets, transportation companies, graphic artists, printers,
photographers, furniture companies, equipment rental services, florists, tour operators, and more. The
impact, however, does not solely benefit local economies such as Las Vegas, but facilitates growth and
development of the global economies their platforms serve, from construction to fashion to health and
nutrition, creating opportunities for economic recovery through networking and business. A 2018 study
showed that globally tradeshows bring an average of 303 million visitors to host cities each year,
supporting 1.3 million jobs and generating $136.9 billion in business sales.
“We create platforms that re-build and re-invigorate industries and regions,” said Nancy Walsh,
President, North America, Informa Markets. “We are approaching 2021 with a hybrid model so
interested participants can attend in the format that works best for them, but I am thrilled to return to
the irreplaceable experience of an in-person trade show. Our platforms serve an important role in
relationship building, in discovering innovation, and in revenue-driving for the communities they serve,
especially when done in a safe and controlled way. The decision to return to the show floor comes with
the commitment from the LVCVA to support our safety measures, as well as considerable feedback from
customers that they are not just ready, but eager to return. Every industry has been impacted by the
pandemic, and our customers, many of whom are small business owners, truly recognize these
platforms are more critical than ever before.”
World of Concrete will be the first trade show to return to the LVCC and the first major event to trade in
the US post-pandemic. As they identify meaningful opportunities to connect and engage communities in
2021, Informa Markets is taking a concertedly customer-focused approach to its return to live events, in
this case surveying past attendees to ensure the decision to hold World of Concrete is a community-
driven one. Of those who responded to the survey, which was managed by a third-party research firm,
80% were likely to attend in June and 97% viewed the decision as favorable to the industry.
To learn more about the Informa AllSecure Standard, visit http://www.informa.com/allsecure. To learn
more about Informa Markets events, visit www.informamarkets.com. For more information on the
LVCC, visit www.vegasmeansbusiness.com.